Talking to the City
AMC Attention Campaign
The studio intended to test each design strategy’s resilience through an imagination of extreme future scenarios (flood, political breakdown, economic excess, crisis). We are now living out one of the extreme scenarios we might have studied, speculating about our own cities’ resilience to the impacts of the coronavirus. In response to this, students identified the catalyst of their design – a strategy, an element, a particular site and develop a social media campaign for it that aims to get the attention of the Ahmedabad Municipal Corporation (AMC). They used their campaign to propose how their catalyst might offer the city another way to inhabit, or to use, its public space.